How difficult do you think it would be to reach an objective given the following facts?
- You know where you want to go (sort of) you have never been before and you are not sure of how to get there.

- You have no idea of how long it is going to take you to get there.
- How much will it cost you – do you have enough cash?
- You are almost certain you have a tank of petrol (because you filled up on Wednesday, or was it Tuesday?) – but the petrol gauge in your car has never worked.
- You are needed at home all day to look after the family.
- You need to get there before others in order to gain an important advantage which could make a huge positive impact to your life and that of others.
You want to get started as soon as possible. No time to lose. How do you do it? It seems like an impossible task! No petrol gauge, never been before. Are you stark raving mad?
This is the type of task that Business Managers face when they don’t have Management Information; in the above example, the information needed would be:
- A plan or strategy
- A map or GPS
- Identify a list of possible risks
- A budget or forecast
- A working petrol gauge
- A structure for resolving daily issues at home
- Awareness of the objectives of others
Management Information is essential for any decision process within the Business. How to take “informed decisions” without the information? You may actually reach your destination without it, as some SMEs do. However, in what condition and how effective, remains to be seen.
Some companies produce MI as a sub-set of numbers during the production of the Accounting practice of the organisation. Accounts however are produced as a result of the daily activities of the Business and generally occurs after-the-fact. Missing a target all together is bad enough; but to discover only when you have run out of arrows, makes it even worse. You could have been much more effective if, after each arrow, you would be told: “left a little” – or even: “right a little” – in order to hit the target.
It is the intelligent Managers that setup additional checks and balances, to help them hit their targets. They do not need to be as official as the accounts; “left a little” would make a significant difference – enough to get closer to your target – or actually hit it!